EMPIRE first made its name as a distribution company that catered primarily to hip-hop artists, with a clientele that was largely comprised of young, up-and-coming MCs looking to release a project and veteran rappers releasing work outside the traditional label system. Only a few years later, EMPIRE is now one of the most dominant forces in the music industry and a formidable opponent in the content world. It’s the American dream realized by young hustlers who identified a niche in the market and kept violently expanding their empire.
Last year they reached out to me with the idea of filming episodes of ‘Street Magic’ with their young artists.
Here is a fun episode we filmed during the great pandemic of 2020.